GoDI Babywear

Revealing hidden insights from society, by looking at them with fresh eyes

This project is nominated for the Young Talent Award 2020. 

The behaviour of today's society has changed significantly in recent years with the arrival of the internet.  Bit by Bit we shift our boundaries and the virtual world seems to become valued over our physical reality.


GoDi (Go Digital) Babywear is a speculative design that show you a world where the virtual world is valued over our physical reality. The baby will think that the parent is paying attention, while its parent is just scrolling through their Instagram feed and checking emails. 
A win-win situation. Right?
With this project I aim to create awareness regarding the extensive usage of contemporary digital media in today's society. Hereby warns for its possible consequences in a confrontational manner. ​​​​​​​


The Making of:

You may also like

Back to Top